Where are the Customers Yachts

Fred Schwed Jr.

Book Synopsis

"Where are the Customers' Yachts" by Fred Schwed Jr. is a witty and insightful exploration of the financial services industry. The book, originally published in 1940 but still relevant today, takes a critical look at the discrepancy between the success of stockbrokers and the financial struggles of their clients.

Schwed uses humor and satire to shed light on the various practices, jargon, and illusions that surround Wall Street. He shares anecdotes and stories from his own experiences, as well as those of others in the industry, to unveil the underlying truths of the market.

With incisive observations, Schwed exposes the conflicts of interest, questionable advice, and self-serving nature of many financial advisors. He highlights the disparity between the extravagant wealth enjoyed by some industry insiders and the average investor who often struggles to make a profit.

The book's title is derived from a story about a visitor to Wall Street who sees the grand yachts owned by brokers and wonders where the customers' yachts are. This simple question encapsulates the central theme of the book: the disconnect between the financial success of professionals and the actual returns for investors.

While "Where are the Customers' Yachts" delivers a critique of the financial industry, it also imparts valuable lessons for individual investors. Schwed emphasizes the importance of skepticism, independent thinking, and avoiding the pitfalls of overconfidence and excessive speculation.

With its concise and witty prose, this classic book invites readers to reflect on the nature of investing and the role of financial institutions. Despite being written over seven decades ago, "Where are the Customers' Yachts" remains a relevant and thought-provoking read, offering timeless insights into the dynamics of Wall Street and the quest for financial success.

Explore More Books

See All
Failure Is Not An Option
On Writing Well
Essays and Aphorisms
Lone Survivor
Free Women, Free Men
The Evolving Self
Not The End of the World
Eating The Big Fish
The Elephant in the Brain
Energy Transitions
Mohandas K. Ghandi
Zen Mind, Beginners Mind
The Idea Factory
XKCD
The Seven Husbands of Evelyn Hugo
Explaining Social Behavior
The Precariat
Lagom
Getting Real
Peak
The Most Important Thing Illuminated
The Plant Paradox
Tender Is The Night
Orwell's Revenge
Harry Potter
Who Says Elephants Can’t Dance?
Sexual Personae
A Spy Among Friends
Valuation
Gang Leader for a Day
A Technique for Producing Ideas
The Magic Of Reality
Brave New Medicine
The Airbnb Story
Golden Gates
Not Zero
My Family and Other Animals
Sleep in Art
The Holy Grail of Investing
Perilous Interventions
The Messy Middle
The Decline and Fall of the Roman Empire
The Lean Startup
Cosmos
The Charisma Myth
Becoming
The Gray Lady Winked
Class Warfare
The Battle of Alcazar
The Artist's Way
The Storm of Steel
Peter Pan
Generations
The Golden Compass
Kill It With Fire
The Martian
The Diversity Myth
Musashi
Warren Buffett
Adapt
How Not To Be Wrong
Platform Revolution
There Must Be A Pony In Here Somewhere
What You Do Is Who You Are
Powers of Two
Deep Value
Presidents of War
Three Scientists and Their Gods
Plato and a Platypus Walk Into a Bar
Catch-22
Becoming Steve Jobs
Replay
Making The Modern World
The Story of Civilization: Rousseau and Revolution
The Wager
Slow Sex
Lying
Timelines of World History
Essays In Persuasion
Home Work
Believe In People
A Short History of Myth
Should We Eat Meat?
Learned Optimism
The Paris Architect
Way of the Warrior Kid
The Making of an American Thinking Class
The Time Machine
Lenin
The Rise of the Rest
Americana
Maybe You Should Talk To Someone
Sustainable Energy Without the Hot Air
Idea Makers
When Prophecy Fails
The Ethics of Money Production
Why America Is Not a New Rome
A Sense of Where You Are
The Sixth Extinction
The Middleman