Scale

The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies

Geoffrey West

Book Reviews

Stewart Brand: “This spectacular book on how logarithmic scaling governs everything is packed with news—from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don’t.

I dog-eared and marked up damn near every page.”

Marc Benioff: "Geoffrey West's Scale is filled with brilliant insights.

He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world.

If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book.”

Bill Miller: “If there were a Nobel Prize for transdisciplinary science Geoffrey West would have won it for the work covered in Scale. 

This is a book of great originality and deep importance, containing startling insights about topics as seemingly unrelated as aging and death, sleep, metabolism, cities, energy use, creativity, corporations, and even the sustainability of our existence. 

If you are curious about how the world really works, you must read this book.”

Nassim Taleb: “Each human should learn to read and write, to count, and for those who know how to count, scalability.

Scaling is the most important yet most hidden and rarely discussed attribute—without understanding it one cannot possibly understand the world.

This book will expand your thinking from three dimensions to four. Get two copies, just in case you lose one.”

Vinod Khosla: "The physics behind biology, cities, economics and companies.

Do they grow, scale and die by the same math equations? New insights that are enlightening and delightful."

Tobi Lutke: "Excellent book."

Book Synopsis

"Scale" by Geoffrey West is a groundbreaking exploration into the fundamental laws that govern the intricacies of our world, whether it be the size of a city, a company, or a biological organism.

Examining a vast array of phenomena, from the growth of cities to the metabolic rates of organisms, West reveals a universal pattern that emerges across diverse systems. This pattern, termed "scale," uncovers the surprising similarities between the growth and development of seemingly unrelated entities.

Through rigorous scientific analysis, West showcases how scaling laws can provide crucial insights into complex systems, predicting everything from the lifespan of a company to the pace of innovation. By understanding these underlying principles, scientists, economists, and decision-makers can gain a deep understanding of how our world functions and make more informed choices for the future.

Moreover, "Scale" challenges conventional wisdom, offering a fresh perspective on issues such as sustainability, urbanization, and economic growth. With thought-provoking insights and engaging anecdotes, West invites readers to reevaluate their perception of the world and grasp the profound implications of scale on our lives.

In this captivating synthesis of empirical research, theoretical frameworks, and practical applications, "Scale" promises to revolutionize our understanding of complexity and encourage new approaches to solving some of the most pressing challenges of our time.

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