"The Net & The Butterfly" by Olivia Fox Cabane & Judah Pollack is a groundbreaking guide that explores how to unleash creativity and innovation by merging the two seemingly contradictory states of our mind: the focused and the unfocused.

Drawing from neuroscience and psychology, the authors explain that harnessing the power of both the laser-like focus of the "Net" and the free-flowing creativity of the "Butterfly" can lead to breakthrough ideas and heightened performance.

They demonstrate practical techniques to switch between these modes, enabling readers to tap into their creative potential while maintaining the ability to concentrate deeply. By understanding how the brain operates and utilizing simple exercises, readers can build resilience, improve problem-solving skills, and unleash their creativity.

"The Net & The Butterfly" also delves into various domains where the integration of focus and unfocus is crucial, such as meditation, sleep, mind-wandering, and play. The authors provide actionable advice that can be applied in all these areas, fostering innovation, and helping readers overcome obstacles.

Cabane and Pollack's insightful collaboration offers a wealth of strategies for individuals, teams, and organizations to expand their creative capacity. With a combination of scientific research and practical applications, this book is an invaluable resource for anyone seeking to unleash their full creative potential.