Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The New Leadership Literacies
Healing
Foundation and Earth
Clocks and Culture
The Rosie Project
My Stroke of Insight
The Last Lion
The Odyssey
Faraday, Maxwell, and the Electromagnetic Field
Beyond Religion
Prepared
Getting Better
Setting The Table
Eating to Extinction
No Filter
Limitless
Mountains Beyond Mountains
How Asia Works
The Journey of Crazy Horse
Siddhartha
Harvesting the Biosphere
The Origin of Consciousness in the Breakdown of the Bicameral Mind
A Matter of Degrees
Systems Medicine
Democracy In America
The Fear Book
The Razor's Edge
On Drugs
Liberating Learning
Contrarian Investment Strategies
Farmer's Progress
Your Dad Stole My Rake
The Conquest of Gaul
Wild
Justice on Trial
A Hall of Mirrors
Slow Sex
An Everyone Culture
The Feynman Lectures on Physics
Trick Mirror
The Death and Life of Great American Cities
The Captive Mind
The Only Investment Guide You'll Ever Need
The Vital Question
Silently Seduced
The Story of Civilization
Genghis Khan and the Making of the Modern World
The Fear Factor
Jesse Livermore - Boy Plunger
Conspiracy of Fools
Super Mind
Thus Spoke the Plant
Einstein's Dreams
Representing Talent
If I Could Tell You Just One Thing
Good Calories, Bad Calories
Catch-22
Bad Blood
The Startup Community Way
Chasing Hillary
Women
Deep Learning
The Elements of Statistical Learning
Soon I Will Be Invincible
Making The Modern World
The Price of Tomorrow
The Act of Creation
BLITZ
The Mathematics of Politics
To Rule the Waves
Six Not-So-Easy Pieces
The Revolt of the Elites and the Betrayal of Democracy
Business Adventures
The City In History
Man, Economy, and State
A Good Man
Thai Stick
Explaining Social Behavior
The Oz Principle
The Story of Civilization: The Age of Louis XIV
The Fund
A Universe From Nothing
An Immense World
Intellectuals and Society
Naked Statistics
The Psychology of Intelligence Analysis
An Agricultural Testament
Deiter Rams
The Art of Manipulation
Longitude
A Cure for the Common Company
Applied Minds
Infinite Powers
The White Album
Valuation
The Unsettling of America
The Paleo Solution
We Learn Nothing
What You Do Is Who You Are
The Goal