Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Robert Collier Letter Book
The Reluctant Mr. Darwin
Calculus Made Easy
Consciousness
Traction
The Lizard King
Priceless
Globalizing Capital
Feeding the Dragon
The American Challenge
How Companies Win
How to Get Lucky
The Crisis of Global Capitalism
Leadership and Self-Deception
Super Pumped
Markings
The New One Minute Manager
Over the Edge of the World
The Rise and Fall of the Great Powers
Alice's Adventures in Wonderland
Trillion Dollar Coach
How To Avoid a Climate Disaster
Layered Money
The Fault in Our Stars
Notes From an Apocalypse
Hackers and Painters
Fallen Leaves
If The Universe Is Teeming With Aliens...Where Is Everybody?
The World is Flat
The 4 Hour Work Week
Stories of Your Life and Others
The Great War of Our Time
Impromptu
The Sovereign Individual
Cloud Atlas
The Upside of Stress
Working in Public
The Plus, Self-Help for People Who Hate Self-Help
The Rape of Nanking
Great Short Poems
Principles
COAN
More Human
A Great Leap Forward?
Nonviolent Communication
Asset Management
Rainbows End
The Capitalist Manifesto
Personal Memoirs of U.S. Grant
Exhalation
On Wings of Eagles
The Gene
Devouring Freedom
Liberating Learning
Dataclysm
Upheaval
Call of the Reed Warbler
The Art of Computer Programming
Pre-Suasion
Good To Great
The Emperor of All Maladies
Our Final Invention
Bad For You
Plants of the Gods
101 Things I Learned in Engineering School
The Gutsy Girl
1000 Ways to Make $1,000
Foundation
Jack
Lincoln
Storm of Steel
Clear Thinking
The Great Transformation
Success
The Etymologicon
Be Here Now
The Compleat Strategyst
Hug Your Haters
Bet With the Best
When The Heavens Went on Sale
Fear and Loathing in Las Vegas
Chapterhouse: Dune
Seeking Wisdom
The Idealist
A Mind at Home with Itself
Hail Mary
Lonesome Dove
Founding Sales
Simple & Direct
Evicted
The Machine Stops
Maverick
The Goal
The Warrior Ethos
Live Your Truth
Siddhartha
21 Lessons for the 21st Century
Thinking Physics
American Lion
Dear Leader