Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath

Book Synopsis

"Made to Stick" by Chip Heath is a captivating exploration of what makes ideas stick in the minds of people. Drawing from extensive research and real-life examples, the Heath brothers reveal the six key elements that determine the success of an idea's impact.

In this thought-provoking book, the authors delve into the principles of Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories, collectively known as the SUCCESs framework. By understanding and applying these principles, readers will learn how to craft messages that are memorable, persuasive, and influential.

Through engaging stories and practical tips, the authors teach readers how to make their ideas more digestible, engaging, and ultimately, sticky. They explain how to strip away unnecessary complexity, create moments of surprise, use concrete language, leverage credibility to gain trust, tap into emotions, and structure narratives that resonate.

With a blend of academic research, memorable anecdotes, and actionable insights, "Made to Stick" provides a comprehensive guide for individuals and organizations looking to communicate their ideas effectively. Whether it's a product pitch, a social cause, or an innovative solution, this book equips readers with the knowledge and tools needed to make their ideas resonate and stick with their intended audience.

In a world bombarded with information, "Made to Stick" offers a fresh perspective on crafting powerful ideas that not only capture attention but also drive action. By mastering the art of stickiness, readers will be able to cut through the noise, inspire others, and make a lasting impact.

Explore More Books

See All
The New Leadership Literacies
Healing
Foundation and Earth
Clocks and Culture
The Rosie Project
My Stroke of Insight
The Last Lion
The Odyssey
Faraday, Maxwell, and the Electromagnetic Field
Beyond Religion
Prepared
Getting Better
Setting The Table
Eating to Extinction
No Filter
Limitless
Mountains Beyond Mountains
How Asia Works
The Journey of Crazy Horse
Siddhartha
Harvesting the Biosphere
The Origin of Consciousness in the Breakdown of the Bicameral Mind
A Matter of Degrees
Systems Medicine
Democracy In America
The Fear Book
The Razor's Edge
On Drugs
Liberating Learning
Contrarian Investment Strategies
Farmer's Progress
Your Dad Stole My Rake
The Conquest of Gaul
Wild
Justice on Trial
A Hall of Mirrors
Slow Sex
An Everyone Culture
The Feynman Lectures on Physics
Trick Mirror
The Death and Life of Great American Cities
The Captive Mind
The Only Investment Guide You'll Ever Need
The Vital Question
Silently Seduced
The Story of Civilization
Genghis Khan and the Making of the Modern World
The Fear Factor
Jesse Livermore - Boy Plunger
Conspiracy of Fools
Super Mind
Thus Spoke the Plant
Einstein's Dreams
Representing Talent
If I Could Tell You Just One Thing
Good Calories, Bad Calories
Catch-22
Bad Blood
The Startup Community Way
Chasing Hillary
Women
Deep Learning
The Elements of Statistical Learning
Soon I Will Be Invincible
Making The Modern World
The Price of Tomorrow
The Act of Creation
BLITZ
The Mathematics of Politics
To Rule the Waves
Six Not-So-Easy Pieces
The Revolt of the Elites and the Betrayal of Democracy
Business Adventures
The City In History
Man, Economy, and State
A Good Man
Thai Stick
Explaining Social Behavior
The Oz Principle
The Story of Civilization: The Age of Louis XIV
The Fund
A Universe From Nothing
An Immense World
Intellectuals and Society
Naked Statistics
The Psychology of Intelligence Analysis
An Agricultural Testament
Deiter Rams
The Art of Manipulation
Longitude
A Cure for the Common Company
Applied Minds
Infinite Powers
The White Album
Valuation
The Unsettling of America
The Paleo Solution
We Learn Nothing
What You Do Is Who You Are
The Goal