Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Information
Moab Is My Washpot
Impro
Life 3.0
In the Company of Giants
The Black Book of Communism
Foundations
Steal Like an Artist
Only the Paranoid Survive
I, Robot
XKCD
Democracy: The God That Failed
Violence and Social Orders
Plan B 3.0
A Few Lessons from Sherlock Holmes
Natural
Team of Rivals
The Big Ship and Little Digger
Stalin's War
A Life Decoded
The Brief Wondrous Life of Oscar Wao
The Rise And Fall Of American Growth
Lord of Light
Thinking In Systems
Sailing Alone Around The World
Virtual Economies
Roger Ailes: Off Camera
Hackers & Painters
Dealing with Darwin
The Tyrrany of Guilt
The Power Of Productivity
World War 3.0
Lateral Thinking
The Measure of Reality
What Works on Wall Street
Trade-Off
Excession
Irresistible
Last Chance to See
Origins of Political Order
Generations
Proof of Corruption
The Weather Makers
The Robert Collier Letter Book
Golden Gates
Where The Wild Things Are
Getting to Yes
Value-added Measures in Education
The Opium of the Intellectuals
Who Moved My Cheese?
Personal Knowledge
I Love Capitalism
Superforecasting
The Order of Time
The Story of Civilization: Caesar and Christ
Bet With the Best
The Great Wave
Consciousness
The Subtle Knife
Undaunted Courage
Invariances
The Snow Leopard
The Book of Five Rings
The Hunt for Red October
The Third Pillar
The Civil Rights Era
The Little Liar
The Elements of Style
Models of My Life
The Road
The Fourth Turning is Here
The Song Machine
Monsoon
The Social Photo
T
The Cost Disease
The Opposing Shore
Wanting
Gödel, Escher, Bach
Hornblower Saga
Pattern Recognition
Get Smarter: Life and Business Lessons
The Magic Of Reality
The Gift
Why America Is Not a New Rome
Reboot
Rational Ritual
Race and Culture
Planta Sapiens
Unstoppable Prosperity
The Dao of Capital
How The Internet Happened
The Ascent of Money
Rational Expectations
Nine Pints
I Heard God Laughing
A Great Leap Forward?
Globalization and its Discontents
The Master Plan
Mindstorms