AOL.com

How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web

Kara Swisher

Recommended By

Book Reviews

Book Synopsis

"AOL.com" by Kara Swisher is a captivating and insightful exploration of the rise and fall of America Online, one of the most iconic Internet companies in history. Swisher, a seasoned technology journalist, provides readers with an inside look into the tumultuous ride that AOL experienced as it battled competitors, navigated the dot-com boom and bust, and ultimately struggled to stay relevant in the rapidly evolving digital landscape.

From the company's early beginnings as a pioneering dial-up service provider to its ambitious foray into content creation and acquisition, Swisher delivers a comprehensive analysis of the decisions, successes, and blunders that shaped AOL's journey. Drawing from extensive research and interviews, she uncovers the internal dynamics and strategic missteps that contributed to the company's decline.

Swisher's narrative is not just a corporate history; it also delves into the personal lives and ambitions of AOL's key players, including CEO Steve Case and other influential figures. Through these intricate portraits, readers gain a richer understanding of the individual motivations and management styles that influenced AOL's trajectory.

Moreover, "AOL.com" sheds light on AOL's impact on the broader digital landscape, exploring its role in shaping the Internet as we know it today. Swisher examines how AOL's massive user base and innovative marketing strategies left an indelible mark on online culture and connectivity.

Armed with her insightful reporting, Swisher offers valuable takeaways for entrepreneurs, investors, and technologists alike. "AOL.com" is a must-read for anyone interested in the history of the Internet and the lessons to be learned from one of its most influential and controversial companies.

Explore More Books

See All
Why Wages Rise
How to Change Your Mind
Inside the Rise of HBO
Watchmen
Creating Shareholder Value
Livewired
Deep Value
Priceless
The Confessions
My Years with General Motors
The Origin of Species
Howard Hughes
Cultural Strategy
Rebooting AI
The Search
The Inner Studio
The Future Is Faster Than You Think
Pippi Longstocking
Mastery
Hard Drive
Foundation's Edge
Shook One
The Internet of Money Volume 1
Rise of the Dungeon Master
Patient Capital
Trillion Dollar Coach
The Wealth and Poverty of Nations
Kindly Inquisitors
The Tao of Charlie Munger
Ask The Dust
The Sleepwalkers
Hooked
The Bet
Red Star Over The Pacific
The Culture Code
Best Evidence
The Better Angels of our Nature
Mycelium Running
The Best We Could Do
Plagues and Peoples
Rework
Don't Feed the Monkey Mind
Debt
Trump and Churchill
Pandaemonium
Stranger In A Strange Land
Shaping the Future of the Fourth Industrial Revolution
Maybe You Should Talk To Someone
Andy Grove
Leaving Microsoft to Change the World
Paradigms Of A.I. Programming
A Curious Mind
Eradication
Ladies and Gentlemen - Lenny Bruce!!
Letters to a Young Poet
This Time Is Different
Frenemies
The Hero with a Thousand Faces
What's Our Problem?
Trader Vic
Good To Great
Understanding Comics
A Practical Guide for Policy Analysis
Race Matters
The Future of Capitalism
Little Brother
Age Of Ambition
The War for Kindness
The Tyranny of Experts
The Story of the Human Body
Tales of the Unexpected
A Second Chance
Journey to the Center of the Earth
Lone Survivor
In Praise of Slowness
The Gallic Wars
The Dovekeepers
Les Miserables
The Fish That Ate The Whale
The Agile Gene
Wonderworks
Smart People Should Build Things
The Art of War
The Secret of Fatima
The Spider Network
Walking
The Construction of Social Reality
Measure What Matters
Trust Me, I'm Lying
How We Got To Now
The Capitalist Manifesto
Something Incredibly Wonderful Happens
Rational Decisions
Stan Smith
As A Man Thinketh
How Buildings Learn
Inside Trump's White House
Swimming Across
The Big Short
The Model Thinker