Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
History Has Begun
The God Proof
Buffett
An Elegant Defense
Competition Demystified
Diaminds
The Inevitable
The Checklist Manifesto
Thai Stick
Live Free or Die
Leonardo Da Vinci
A Random Walk Down Wall Street
Total Freedom
Shook One
The Light Of Other Days
The Tyrrany of Guilt
The Warren Buffett Way
Zurich International Chess Tournament, 1953
Off The Record
Physics from Finance
Everything Happens For a Reason
The Art Of Doing Science And Engineering
An Astronaut's Guide to Life on Earth
Ghost Fleet
Conspiracy of Fools
How to Teach Your Baby to Read
The Future Is Faster Than You Think
Startups
We Are The Nerds
The Autobiography of Malcolm X
Tribe
The Alchemy of Air
The Death and Life of Great American Cities
A Confederacy of Dunces
The Spy and The Traitor
Born to Run
Million Dollar Weekend
The 10,000 Year Explosion
A Life
One Simple Idea
The Obstacle Is the Way
In Pursuit of the Common Good
Zen in the Art of Archery
The Ones We Have Been Waiting For
The Hitchhikers Guide to the Galaxy
What It Takes
The Song of the Cell
Scaling People
Accidental Presidents
I am Anne Frank
Deng Xiaoping and The Transformation of China
I Think, Therefore I Laugh
A Bold Return to Giving a Damn
The Art of Living and Dying
The Complete Calvin and Hobbes
The Spider Network
The Tartar Steppe
Technopoly
In Defense of a Liberal Education
The River War
The Dream Machine
The Story of Design
Leaders
Why Information Grows
The Price of Tomorrow
Virtual Economies
Adaptive Markets
Grit
The Infidel and the Professor
Virtual Society
Foundation and Earth
The Robotics Primer
The Black Dahlia
Payoff
The Princeton Companion to Mathematics
King Lear
Remote: Office Not Required
Game of Thorns
The Basic Laws of Human Stupidity
Complexity
Leonardo Da Vinci
The 4 Hour Body
The Gospel of Wealth
Winning
Dune Messiah
More Heat Than Light
An Inconvenient Truth
The Utopia of Rules
Out of Mao's Shadow
The Three Body Problem
The Science of Success
How To Win at the Sport of Business
Hell Yeah or No
The Oz Principle
The Great Rupture
The Promise of a Pencil
The Great Illusion
The Venture Mindset
The Age of Entitlement
The World