Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
Math, Better Explained
The Unquiet Grave
Diaspora
The Cold Start Problem
Devil Take the Hindmost
The Innovators
The First Conspiracy
The Art of Stillness
I Contain Multitudes
Ten Lessons for a Post-Pandemic World
The Internet of Money Volume 1
Thinking and Deciding
A Father First
Blueprint
The Old Way
Think Like a Monk
With the Old Breed
Hunger of Memory
Into The Silence
A Hall of Mirrors
Down to Earth
The Gifts of Imperfection
The Laws of Thermodynamics
The Gallic Wars
Knowledge and The Wealth of Nations
Bowling Alone
Tuxedo Park
How To Live
The Measure of Reality
Memories, Dreams, Reflections
Built To Last
In FED We Trust
The Power Broker
A Cultural History of Physics
With All Due Respect
The Righteous Mind
Work Rules!
Successful Investing is a Process
The Theory of Investment Value
Plowman's Folly
How Google Works
Permanent Record
To Sell is Human
The Peacemaker's Code
What Works on Wall Street
Acid Test
Who
Epic Measures
Surface Detail
The Power of Broke
Into Thin Air
How Buildings Learn
The Piano Tuner
Hyperbole and a Half
Necessary Dreams
Autobiography of a Spiritually Incorrect Mystic
Living Within Limits
Scotland
Six Thinking Hats
Pandemic 1918
Who's In Charge
Trump: America First
Parasite Rex
Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism
Tools and Weapons
The Agile Gene
The Fish That Ate The Whale
The Lord of the Rings
The Supermen
Queen of Fashion
Dealing with Darwin
Means Of Ascent
The Craft
Your Symphony of Selves
One of a Kind
Things Never To Tell Children
The Book of Laughter and Forgetting
Levels of the Game
Red Star Over The Pacific
Hornblower Saga
Water in Plain Sight
Diet for a Small Planet
The Grapes of Wrath
Wild And Crazy Guys
Decrypting Money
The Emotion Code
You
Great Expectations
Biography of the Dollar
I Love Capitalism
Chaos Monkeys
Conscious Business
From Bacteria to Bach and Back
Cradle to Cradle
The Secret of Fatima
Competing in the Age of AI
Jane Eyre
Turtles All The Way Down
Tent Life in Siberia