Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
A Splendid Exchange
Hate Inc.
The Hot Hand
Fate Is The Hunter
Tenth of December
The Demon Under The Microscope
The Internet of Money Volume 2
San Fransicko
Misbehaving
Troublemakers
Probability Theory
Stalin's War
Bass Culture
Getting Everything You Can Out of All You've Got
The Romance of American Communism
Art of the Living Dead
The Cult of LEGO
How To Shoot Video That Doesn't Suck
The Contrary Farmer
The Dice Man
On Drugs
Rick and Morty Book Four
The Upright Thinkers
Psychopolitics
Food of the Gods
Cuckoo
How to Be Topp
Merchants of Doubt
Age Of Ambition
The Wages of Guilt
Forged in Crisis
The Network State
Lolita
Decoded
The Art of Seduction
Scientific Freedom
Blood and Thunder
God Emperor of Dune
Healing
The Araboolies of Liberty Street
The Formula
Old Man and the Sea
The Hunger Games
Portraits of Interiors
Tree Crops
The Narrow Corridor
Letters from a Stoic
Binti
Inside Trump's White House
Freakonomics
Obsession
The DevOps Handbook
Starlink
Exponential Organizations
The Price of Peace
Natural Capitalism
Physics of the Impossible
100 Deadly Skills
This Brave New World
Roger Ailes: Off Camera
The Age of Surveillance Capitalism
Men, Machines, and Modern Times
Ender's Game
Born To Run
Stealing Fire
The Reasonableness of Christianity
Prime Movers of Globalization
Blankie
Farmer's Progress
Childhood and Society
American Exceptionalism
The Graveyard Book
All The Light We Cannot See
Other People's Money
The Politics Industry
Am I Being Too Subtle?
In The Plex
The 5 Resets
No Rules Rules
The Sense of Style
The Only Investment Guide You'll Ever Need
The Ambiguities of Experience
Facing Codependence
That Used To Be Us
Elvis Cole Series
A Fighting Chance
Impro
Euclid's Elements
The Devil in the White City
The Art of People
Abundance
The Gift of Adversity
Battlegrounds
Trillion Dollar Triage
Wake Up to the Joy of You
The Strange Death Of Europe
A Few Lessons from Sherlock Holmes
The Stopwatch Gang
What Technology Wants
Go To