Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Meaning of Human Existence
Public Opinion
The Inmates Are Running the Asylum
The Song of the Cell
Hiroshima
The Selfish Gene
The Bed of Procrustes
Tenth of December
The Book of Why
The Biggest Con
Limping on Water
Bass Culture
Machine Learning for Dummies
When Money Dies
Fiasco
Snow Crash
A Time for New Dreams
Getting Everything You Can Out of All You've Got
A Life
The Man Without a Face
Being Wrong
Order Without Design
The Double Helix
A Shot To Save The World
Syntax & Sage
The Fourth Part of the World
Natural Born Heroes
How An Economy Grows and Why It Crashes
Drive
Seeing Is Forgetting the Name of the Thing One Sees
The Legend of Henry Ford
Made to Stick
The Letters of William Godwin
Innovation and Entrepreneurship
Pale Rider
Bitcoin
Vitamania
Falling into Grace
The Benedict Option
Wake Up: Why The World Has Gone Nuts
Friday Black
Little, Big
Insanely Simple
The Emperor of All Maladies
Good Profit
The Invention of Air
The Snowball
Hackers and Painters
Security Analysis
Cold Calling Techniques
101 Reasons to Get Out of Bed
Alice in Wonderland
Working Backwards
The Wealth of Nations
Why Nations Fail
The Golden Compass
The Age of Entitlement
Googled
Competitive Strategy
Hail Mary
The Parasitic Mind
Your Symphony of Selves
Infrastructure
Jane Eyre
The Pleasure of Finding Things Out
Gang Leader for a Day
The Doctrine of Deification in the Greek Patristic Tradition
The Science of Conjecture
Deep Work
Die With Zero
More Than You Know
Very Good, Jeeves
Super Maker
The Infinite Game
A Brief History of Intelligence
Think Like
English Culture and the Decline of the Industrial Spirit, 1850-1980
Zen in the Art of Archery
Spiritual Enlightenment, the Damnedest Thing
Daring Greatly
The Sunday Philosophy Club
Strength In Stillness
Permanent Record
Amazon Unbound
Great Short Poems
The British Are Coming
Rich Dad, Poor Dad
Lagom
Ender's Shadow
The Skeptics' Guide to the Universe
Paradigms
How To Lie With Statistics
Albert Einstein
A Peace to End All Peace
The Power of Habit
Free The Animal
Endure
21 Lessons for the 21st Century
Central Banking 101
Can't Hurt Me