"Growth IQ" by Tiffani Bova is a thought-provoking guide that provides actionable strategies for business leaders to drive growth in today's rapidly changing market. Drawing on years of experience as a global customer growth and innovation evangelist at Salesforce, Bova distills her expertise into a comprehensive framework that helps businesses understand and navigate the complexities of growing in a digital age.

In this book, Bova emphasizes the importance of constantly evolving, adapting, and experimenting with new approaches in order to stay ahead of the curve. She breaks down growth into ten key paths, including customer experience, innovation, sales effectiveness, and customer success, and offers insights on how to leverage each of these paths to maximize growth potential.

The author's deep understanding of the ever-shifting dynamics of the market is evident throughout the book. Bova recognizes that growth is not a one-size-fits-all concept and provides practical advice tailored to different industries and organizational structures. She also highlights the significance of technology in driving growth, while emphasizing the vital role that human connection and empathy play in building successful businesses.

"Growth IQ" is a refreshing and engaging read that combines real-life examples, research, and compelling anecdotes to guide leaders towards achieving sustainable growth. Bova's accessible writing style and concise yet highly informative content make this book a valuable resource for executives, entrepreneurs, and anyone looking to thrive in an ever-evolving business landscape.