Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Lives of the Artists
Wild And Crazy Guys
The Narrow Corridor
Complexity
Fast-Track Triathlete
Motherless Brooklyn
Bravey
String Theory
Fallen Leaves
The Start-up of You
Slow Horses
The Peacemaker's Code
Confessions of a Pricing Man
Being With Dying
Too Big to Fail
The Founders
Living Within Limits
Zurich International Chess Tournament, 1953
Selfish Reasons to Have More Kids
Carrying The Fire
The Hot Hand
A Short History of Myth
From Bacteria to Bach and Back
The Price of Peace
The Unwritten
The Breakthrough
Think on These Things
Happy Accidents
Buffett
I Contain Multitudes
The Future Is Asian
Talent Is Overrated
Radical Candor
The Infidel and the Professor
The 5 Resets
The Quest
The Gene
The End of History and the Last Man
The Business Blockchain
The Law
The Little Book of Bull Moves
Apollo's Arrow