Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Poems of Dylan Thomas
Code
The Master and Margarita
The God That Failed
Freedom from the Known
Charlie Munger
Asset Management
Savage News
Devouring Freedom
Thinking In Bets
Lake Success
My Life on the Road
Black Elk
The Ultimate Resource 2
Tiny Habits
Where Is My Flying Car?
The Spectator
It's Garry Shandling's Book
Being Aware of Being Aware
From Third World to First
Nietzsche: Beyond Good and Evil
Mindset
How To Shoot Video That Doesn't Suck
Have Space Suit - Will Travel
Binti
Hold 'em Poker
12 Rules For Life
Plowman's Folly
When The Heavens Went on Sale
The Sports Gene
Starting Strength
The Warren Buffett Way
Numbers Don't Lie
More From Less
How to Teach Your Baby to Read
Enlightenment Now
Napoleon
24/6
Scotland
The Great Influenza
Traction
Decoded
Shoe Dog
Parfit
Extreme Ownership
Perilous Interventions
House On Fire
Days of Rage
Three Scientists and Their Gods
At Home in the Universe
Surface Detail
Levels of the Game
How to Fail at Almost Everything and Still Win Big
Stress Test
What We Owe the Future
Bitcoin is Venice
The Inevitable
The World Crisis
Folk Devils and Moral Panics
The TB12 Method
Memos From The Chairman
Essays In Persuasion
America's War for the Greater Middle East
Resistance (At All Costs)
The Two-Parent Privelege
The Evolution of Everything
Hopping Over The Rabbit Hole
The (Mis)Behavior of Markets
Viral
The Sun Also Rises
Decrypting Money
Ghost Fleet
The Case for Nationalism
The Art of Asking
Autobiography of a Spiritually Incorrect Mystic
Primed to Perform
A Magic Web
The Grapes of Wrath
The Essential Wooden
Who's In Charge
The Advantage
The Greedy Bastard Diary
The Overview Effect
Mint Condition
Learning To Love Yourself
The Culture of Narcissism
Failure Is Not An Option
Showing Up for Life
Knowledge and Decisions
Political Tribes
A Full Life: Reflections at Ninety
What Has Government Done To Our Money?
Kill Decision
Moorish Spain
Mandela's Way
The Tipping Point
Cloud Atlas
Thing Explainer
The Story of Civilization: The Reformation
The Fall