Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Conspiracy
The Master Algorithm
The End of Power
The Sleep Revolution
Mathematician's Delight
Money: Master The Game
Wanting
The Adventures of Henry Thoreau
Brave Enough
Howard Hughes
The Blank Swan
The Works
The Great Mental Models
Mycelium Running
Steal Like an Artist
Sunset at Blandings
A Walk in the Woods
A Sound of Thunder and Other Stories
The Vision of the Annointed
Not Fade Away
The Fabric of Civilization
Einstein's Dreams
As I Lay Dying
Evolving Ourselves
The Heart of Yoga
Medieval Technology and Social Change
The Upanishads
The Golden Trade of the Moors
Essays and Lectures
Secrets of Closing the Sale
Days of Rage
The Only Game In Town
The God That Failed
As A Man Thinketh
The Origins of Virtue
The Trap
Ponzi's Scheme
On Intelligence
Flow
Memoirs or Chronicle of the Fourth Crusade and the Conquest of Constantinople
Crossing the Chasm
Superforecasting
Why We Get Fat
Natural Born Heroes
Richard Feynman
One Billion Hungry
Think Like
Birth of a Theorem
The Startup Community Way
This Is Your Brain on Music
The Fifth Season
Good Economics For Hard Times
Public Opinion
Plentiful Energy
The Civil Rights Era
The Clash of the Cultures
Where Mountains Roar
Fallen Dragon
Diocletian and the Roman Recovery
Moonwalking with Einstein
Dirt to Soil
The Minefield Girl
QED
Debt
Paradigms
Powerful
Something Deeply Hidden
The Path to Love
Francis Crick
The Economics of Microfinance
Michael Jordan
The Tiger
No Applause - Just Throw Money
How To Lie With Statistics
Walking
Without Their Permission
Life Ascending
Future Forward
The Economic Consequences of the Peace
If At Birth You Don't Succeed
The Coddling of the American Mind
Beyond Entrepreneurship
The Underdog Founder
Rise of the Dungeon Master
Bargaining for Advantage
The Rosie Effect
This Is How They Tell Me The World Ends
The Culture of Narcissism
The Most Powerful Idea In The World
Black Box Thinking
The Business Blockchain
The Rise and Fall of the British Empire
How An Economy Grows and Why It Crashes
The Complete Novels of Jane Austen
Boom
The Lights in the Tunnel
Stuff and Nonsense
Rubicon
Tomorrow's Table
Intellectuals