Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Prime Movers of Globalization
Fall; or, Dodge in Hell
The Idealist
#AskGaryVee
Zucked
White Working Class
The Devil’s Financial Dictionary
The Diamond Age
The Design of Everyday Things
Superhuman
The Three Marriages
Maps of Meaning
The Artist's Way
Walk in Their Shoes
Francis Crick
All I Want to Know is Where I'm Going To Die So I'll Never Go There
Devil's Harbor
A Walk in the Woods
Not The End of the World
Hyperion
An Inconvenient Truth
The Blank Swan
How To Win at the Sport of Business
The Adventures of Henry Thoreau
A History of Knowledge
A Higher Loyalty
Free Women, Free Men
The Art of People
Plentiful Energy
The Halo Effect...
The Black Dahlia
Bad News
The Plot Against the President
Lolita
Striking Thoughts
Titan
For The Love Of Physics
The Death of the Artist
Leadership
Genome
The 48 Laws of Power
Trailblazer
A History of the English-Speaking Peoples
The Hustler
The Emotion Code
Hacks
Between The World And Me
Small Is the New Big
Be the Person You Want to Find
The Girl With The Lower Back Tattoo
Digital Gold
The Fabric of Civilization
Devil Take the Hindmost
Prelude to Foundation
Now, Discover Your Strengths
Flying Start
Double your Profits
The Lion Tracker's Guide to Life
An Elegant Defense
Switch
Why We Sleep
Play It Away
The Starfish and the Spider
Exit Interview
Radical Son
Powers of Two
The American Challenge
When Breath Becomes Air
Money Changes Everything
The Amazing Adventures of Kavalier and Clay
What Do People Do All Day?
Thinking Physics
Flow
Superintelligence
The Wizard of Menlo Park
Against The World
The Rise of Theodore Roosevelt
True Believer
Born Red
The Piano Tuner
Men, Machines, and Modern Times
A Whole New Mind
At Play in the Fields of the Lord
Evolving Ourselves
The True Believer
Starlink
Sustainable Materials With Both Eyes Open
With the Old Breed
The Tycoons
Electrify
Platform Revolution
From Galileo to Newton
Modernity Without Restraint
Dominion
Sex at Dawn
Zen and the Art of Motorcycle Maintenance
When I Say No, I Feel Guilty
I Seem To Be A Verb
Ham on Rye
Elvis Cole Series