Frenemies

The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta

Book Synopsis

"Frenemies" by Ken Auletta is a riveting exploration of the complex dynamics and evolving relationships between the giants of the advertising world, the tech titans, and the creative geniuses behind today's most influential media platforms.

In this meticulously researched book, Auletta delves deep into the competitive and often contentious landscape, unraveling the intricate web of alliances, rivalries, and shifting power dynamics in an industry driven by innovation and the relentless pursuit of profit.

Through his captivating storytelling, Auletta offers readers a unique perspective on the rise and fall of dominant players, such as Google, Facebook, and Amazon, and the intricate dance they perform with Madison Avenue's advertising giants.

With his unparalleled access and ability to dissect intricate negotiations and high-stakes deals, Auletta provides readers with an inside look at the cutthroat battles for ad dollars and consumer attention, while also shedding light on the ever-changing role of data and technology in shaping the advertising and media landscape.

"Frenemies" is a thought-provoking and eye-opening account that will appeal to anyone interested in the intersection of technology, advertising, and the future of media. Auletta's sharp analysis and engaging narrative make this book essential reading for industry professionals, aspiring entrepreneurs, and anyone curious about the forces shaping our digital world.

Explore More Books

See All
Little Leaders
Dream Yoga
The Language Instinct
Breath
The Complete Works of William Shakespeare
Maybe You Should Talk To Someone
Hatching Twitter
The Gene
Catastrophic Care
Your Symphony of Selves
Quantum Computing Since Democritus
Stuff and Nonsense
The First Crash
Paradigms Of A.I. Programming
Very Good, Jeeves
Gold In The Grass
Selfish Reasons to Have More Kids
Race Matters
Academically Adrift
Mr. Penumbra's 24-Hour Bookstore
Born a Crime
Without a Doubt
Chess Fundamentals
Empire of the Summer Moon
Jim Grant UNICEF Visionary
The Big Score
Writing Down The Bones
Dirt to Soil
Binti
What is Life?
Ishmael
The Evolving Self
7 Powers
The New New Thing
The Business Blockchain
In the Company of Giants
The Great Wave
V for Vendetta
An Everyone Culture
Mr. Putin
Going Clear
The Graveyard Book
Winning
Americana
Zen in the Art of Archery
The Amateur
Essays and Aphorisms
The Myth of the Rational Voter
The Master Algorithm
The Cult of LEGO
Super Mind
Starting Strength
Trick Mirror
The Marked Children
Becoming
Deiter Rams
A Very Expensive Poison
Daring Greatly
Bravey
Sleep in Art
The Mind Doesn't Work That Way
The Man Who Knew Infinity
The Journey of Crazy Horse
On Power
An Astronaut's Guide to Life on Earth
When I Say No, I Feel Guilty
The Terminal List
Three Scientists and Their Gods
Eat a Peach
The Intelligent Investor
DeMark Indicators
Food of the Gods
Montaigne's Essays
The Wright Brothers
The Dip
Meditation Station
The Harder You Work, The Luckier You Get
Dealing with China
Mastering the Core Teachings of the Buddha
Welcome to Your Brain
The Subtle Knife
Conspiracy of Fools
Poor Numbers
High
Rich Dad's Cashflow Quadrant
Black Elk
A Brief History of Intelligence
Ten Lessons for a Post-Pandemic World
The Infinite Game
When
Physics of the Future
Elon Musk
On Being Certain: Believing You Are Right When You're Not
Sex, Ecology, Spirituality
Ponzi's Scheme
Turn the Ship Around!
Fiasco
The Closing of the American Mind
Team Topologies
The Black Swan