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Michael Mauboussin: "Best business book I've read in a long time."
Patrick O'Shaughnessy: "It’s one of the most entertaining and useful business books I’ve ever read.
Alexis Ohanian: "The founding story of Pixar was superb read."
Kevin Kelly: "I found it a page-turner because throughout the book he focuses on his mistakes, failings, and what he got wrong.
Almost no one does that, and yet I found it irresistibly the most powerful way to teach."
Joe Gebbia: "Pixar co-founder Ed Catmull takes readers inside how the animation factory makes their sausage.
Mark Zuckerberg: "I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity.
One of 10 biographies Jason Calacanis recommends reading.
In "Creativity, Inc." by Ed Catmull, the President of Pixar and Disney Animation, readers gain insight into the secrets behind building a creative company culture that thrives.
Catmull shares the story of how Pixar challenged traditional norms, becoming a pioneer in the animation industry. From groundbreaking films like "Toy Story" to "Finding Nemo," Catmull reveals the challenges, failures, and triumphs experienced along the way.
Through a fascinating blend of personal anecdotes and management lessons, Catmull offers a behind-the-scenes look at Pixar's unique approach to fostering creativity. He explores the importance of fostering an environment where people feel safe and encouraged to take risks, learn from failures, and push the boundaries of their imagination.
With a focus on collaboration, Catmull highlights the significance of creating a candid and open culture that values diverse perspectives and allows for free-flowing ideas. He provides actionable strategies for inspiring and nurturing creativity within teams, emphasizing the importance of rigorous feedback, constant iteration, and ongoing self-reflection.
"Creativity, Inc." delves into the delicate balance of embracing uncertainty and managing the dynamics of a creative organization. Catmull's visionary insights and practical advice guide leaders and employees alike through the challenges of maintaining a creative mindset, fostering a culture of trust, and unleashing innovative thinking.
For anyone interested in the art of nurturing creativity, Catmull provides a roadmap to building a thriving and innovative organization. "Creativity, Inc." offers valuable lessons that extend far beyond the world of animation, making it an essential read for anyone seeking to unlock the creative potential within themselves and their teams.
